In Memoria Funeral Services
Digital platform for searching and booking funeral services, focusing on empathetic and accessible user experience.
Duration
6 months
Role
Senior UX Designer
Focus
User Research
Measurable Results
Key metrics achieved through the redesign
25
User Testing Sessions
4
Focus Groups Conducted
+45%
Usability Improvement
Design Process
User-centered approach for a sensitive topic
User Research
In-depth interviews and focus groups to understand emotional and practical needs during difficult moments.
Service Design
Customer journey mapping to identify critical touchpoints and improvement opportunities.
UI Prototyping
Interface prototyping with focus on accessibility, clarity and empathetic tone.
Merchant Portal
Portal design for funeral operators with quote management and service visibility.
Validation
Usability testing with real users to validate solutions and iterate on design.
Key Innovations
Solutions designed for a sensitive experience
Multi-Filter Search
Advanced search system to find services by location, type and budget with relevant results.
Guided Quote
Step-by-step wizard to request quotes easily, guiding users through their choices.
Online Obituaries
Dedicated section to publish and share obituaries with digital condolence messages.
Merchant Portal
Dedicated portal for funeral operators to manage profile, quotes and platform visibility.
Want to discuss your project?
I can help you design sensitive and user-centered digital experiences.
Get in Touch